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Empire Theatres, NBA and Cinedigm Announce exclusive Live 3D HD Broadcast of NBA All-Star Saturday Night to Empire TheatresHalifax, NS - February 10, 2009. Fans to Witness First NBA 3D HD Event in Canada on Saturday, Feb. 14th. Empire Theatres, The National Basketball Association (NBA) and Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) today announced that they will team up to broadcast coverage of NBA All-Star Saturday Night in Live 3D at Empire Theatres’ Empress Walk location in North York, ON. The announcement represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in Live 3D in Canada. This Live 3D HD event which Cinedigm is also bringing to more than 80 theatres across the United States continues to expand the league's groundbreaking efforts in 3D HD. "Empire Theatres and Cinedigm are the ideal partners to work with in delivering the next evolution of 3D HD to our fans in Canada," said Dan MacKenzie, General Manager, NBA Canada, Inc. "We have embraced 3D HD as a new and innovative way to experience the excitement of our game. We look forward to basketball fans at Empire Theatres Empress Walk having a courtside seat for All-Star Saturday Night." "Cinedigm is the only company that can deliver Live 3D broadcast on this scale to cinemas and we are thrilled to be working with the NBA and Empire Theatres on this event," said Bud Mayo, Chairman and CEO of Cinedigm. "This groundbreaking, publicly available event is a demonstration of the benefits brought to audiences through true digital cinema experiences. Whether it's bringing live 3D events or 3D movies to theatres or allowing theatres to custom-tailor the content they deliver to moviegoers, we are bringing new cinema-based entertainment options to consumers and new revenue streams to theatres," added Bud Mayo. “Empire Theatres is thrilled to now be a member of Cinedigm’s CineLive™ network of theatres and to be the exclusive cinema chain chosen to carry the first-ever 3D HD NBA event in Canada in a movie theatre environment” says Dean Leland, Vice President Media & Studio Relations, Empire Theatres. “Fans will enjoy the game from the comfort of a high back seat, with exceptional sound and 3D visual technology, a thrill for us to present at our Empress Walk complex in North York” says Leland. The technology being used to deliver this exciting game has been developed by Cinedigm in conjunction with International Datacasting Corporation, (TSX:IDC), based in Ottawa and Sensio®, (TSV:SIO), based in Montreal. CineLive™ enables the live broadcast to movie theatres of both 2D and 3D live events such as sports and concerts. NBA fans will be able to cheer together from the equivalent of courtside seats as the leagues' top players compete in the following major events (competitors to be announced closer to the event). About Cinedigm Cinedigm Digital Cinema Corp. is the global leader in fulfilling the promise of digital cinema. Its ground-breaking technology platform helps exhibitors, distributors, studios and content providers transform the consumer movie experience -- by expanding theatrical features to include not only movies but also live 2-D and 3-D performances such as sporting events, concerts and gaming. The Company also enables theatres to create exhibitions and advertising opportunities targeted to specific audience groups and locations thereby offering new revenue opportunities for these venues. Cinedigm's leading digital cinema platform and one-of-a-kind satellite delivery operations support more than 3,700 theatre screens across the United States with over nine million digital showings of Hollywood features to date. www.Cinedigm.com [CIDM-G] About NBA All-Star 2009 NBA All-Star 2009 in Phoenix will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game. Among the many events that will reach fans in more than 200 countries in more than 40 languages are the T-Mobile Rookie Challenge & Youth Jam, Sprite Slam Dunk Contest, Foot Locker Three-Point Shootout, PlayStation Skills Challenge, Haier Shooting Stars, McDonald's NBA All-Star Celebrity Game, NBA All-Star Jam Session presented by adidas, and the 58th NBA All-Star Game, played on Sunday, Feb. 15 at the US Airways Center and broadcast on TNT for the 24th year. This will be the third NBA All-Star in Phoenix. The city also hosted the event in 1975 and 1995. About the NBA in Canada The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2008-09 season the NBA will distribute games and programming to 215 countries and territories in 41 languages. NBA rosters feature 75 international players from 32 countries and territories. In Canada, the NBA broadcasts more than 500 games nationally on CBC, TSN, TSN 2, Sun TV, The Score, and Raptors NBA TV. The league also has digital media relationships with Bell Mobility, Bell Sympatico, TSN and Rogers Sportsnet. The NBA has 13 marketing partners in Canada, with adidas, Cisco, Coca-Cola, Colgate-Palmolive, EA Sports, Gatorade, Hewlett-Packard, Moosehead, Nike, Parmalat, Sirius Satellite Radio, Spalding and Wrigley’s. NBA 3on3, the only national 3on3 tournament in Canada, visited eight Canadian cities this offseason and just completed its 12th year. About Empire Theatres Limited Empire Theatres Limited with its corporate headquarters in Stellarton, NS and regional offices in Halifax, NS, Toronto, ON and Calgary, AB, is a 100% owned subsidiary of Empire Company Limited. Empire Theatres owns and operates 52 theatres, with 386 screens across Canada (including one IMAX Theatre in Halifax) from Newfoundland to British Columbia. Empire Theatres is Canada's second largest and fastest growing film exhibition company providing an exciting out-of-home entertainment experience including traditional film exhibition as well as other content using its digital and satellite capabilities. With approximately 2,500 employees, Empire Theatres provides excellent employment opportunities for the youth of Canada in an exciting and energetic industry. Contact: Dean Leland Jonathan Chang Cinedigm Digital Cinema Corp Abernathy MacGregor Group |
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