Empire Theatres

OFFICIAL CONTEST RULES
OPEN TO RESIDENTS OF CANADA (EXCLUDING QUEBEC) ONLY
13 YEARS OF AGE OR OLDER

1. HOW TO PLAY
From
12:00:00 a.m Eastern Time, adjusted for Daylight Savings if applicable
(“ET”), on July 1, 2009 (“Contest Start Date”) until 11:59:59 pm ET on
November 30th, 2009 (“Contest Close Date”), or while supplies last
(whichever is earliest), peel the game cup sticker (the “Contest
Piece”) on specially marked 32oz Coca-Cola® fountain cups (at
participating Empire Theatres Limited locations and while supplies
last). You could win one (1) trip for two (2) to the Vancouver 2010
Olympic Winter Games (the “Grand Prize”) or other special in-theatre
prizes and offers from participating Empire Theatres Limited locations
as described below. Redemption of all prizes and offers is subject to
compliance with these contest rules (the “Official Contest Rules”). The
number of prizes and offers available in the Empire Theatres Limited
Instant Win will diminish as they are claimed. At the outset of the
Contest, there are a total of approximately 350,000 specially marked
fountain cups. Potentially winning messages on the Contest Pieces will
be randomly distributed among all specially marked participating
fountain cups. NO PURCHASE NECESSARY: To enter without a purchase see
Rule # 5 below. Personal information collected as part of this Contest
will be used for the purpose of administering this Contest. Coca-Cola
Bottling Company, and its designated agents and Empire Theatres Limited
are the administrators of this Contest (the “Contest Administrator”).
Coca-Cola Bottling Company, is the sponsor (“Sponsor”) of this Contest.

2. PRIZE(S) AND OFFERS AND ODDS OF WINNING:
There
is one (1) Grand Prize Trip for two (2) to the Vancouver 2010 Olympic
Winter Games available and a total of 349,999 in-theatre prizes and
offers available on participating specially marked fountain cups at the
outset of this Contest. The Contest Piece message, prize or offer
description, approximate retail value (“ARV”), number of Contest Pieces
available at outset and odds of winning are as follows:

            
(†MRSP as of 04.01.09)
*RANDOMLY SEEDED ON
SPECIALLY MARKED, PARTICIPATING 32oz FOUNTAIN CUPS ONLY AT
PARTICIPATING EMPIRE THEATRES LOCATIONS. All Contest Pieces which do
not reveal an instant win Olympic Trip Grand Prize message will
indicate other in-theatre prizes or offers.
** This prize has no monetary value and must be redeemed and used in accordance with the Terms of Use found online at www.iCoke.ca.  

1
GRAND PRIZE: A trip for two (2) to the Vancouver 2010 Olympic Winter
Games.  Prize package includes roundtrip, economy-class air
transportation for two (2) from a major airport near winner’s home to
Vancouver, B.C., roundtrip ground transportation to and from selected
Olympic Games events and activities to be chosen by Sponsor, three (3)
nights standard accommodations at the Granville Island Hotel (single
room, double occupancy); two (2) tickets to the Freestyle Aerials M;
two (2) tickets to Ice Hockey Qualifications M; two (2) tickets to
Short Track W100, M500, W3000 Relay; two (2) leisure activities in
Vancouver and its surrounding areas (determined by Sponsor in its sole
discretion); three (3) meals per day from among local cuisine selected
by Sponsor in its sole discretion; and $500 CDN spending money.  All
travelers must travel on same itinerary.  Sponsor will determine
airline and flight itinerary in its' sole discretion.  Winner must
travel on February 22, 2010 and February 24, 2010 or prize will be
forfeited.  No refund or compensation will be made in the event of the
cancellation or delay of any flight.  Travel is subject to the terms
and conditions set forth in these Official Rules, and those set forth
by the Sponsor's airline carrier of choice as detailed in the passenger
ticket contract.  All expenses, ground transportation to and from the
airport, and other costs not expressly stated in the package
description are the sole responsibility of winner and travel
companion.  If travel companion is a minor (as determined by his/her
province or territory of residence), winner must be minor’s
parent/legal guardian and must complete required paperwork on behalf of
minor as applicable.  If winner is a minor in his/her province or
territory or residence, then travel companion must be winner's
parent/legal guardian.  Travel companion must execute
liability/publicity releases prior to issuance of prize documents. 
Restrictions, conditions and limitations may apply.  Winner and travel
companions are responsible for ensuring that all travel papers required
for travel to the applicable destination are in good order, and are
valid prior to, and for the entire duration of, the prize trip.  Lost,
mutilated, or stolen tickets, vouchers or certificates will not be
replaced.  By accepting any ticket included in Grand Prize, winner
agrees to abide by any terms, conditions and restrictions provided for
by the ticket.  The Sponsor is not responsible if winner does not use a
ticket on the day of the applicable event.  ARV: $11,250 CDN   (based
on Halifax, Nova Scotia departure). Actual value may vary based on
airfare fluctuations and distance between departure and destination. 
Winner and travel companions must provide a valid major credit card
upon hotel check-in to cover costs incurred above and beyond the
standard room rate (i.e. damages).  The Grand Prize is non-transferable
and no substitution will be made except as provided herein at the
Sponsor’s sole discretion. The Sponsor reserves the right to substitute
the Grand Prize for one of equal or greater value if the Grand Prize
should become unavailable for any reason. Odds of winning are 1:350,000.

Vancouver
2010 Olympic Winter Games event tickets (“Event Tickets”) which are
accorded as prizes must be accepted as awarded, are subject to VANOC’s
terms and conditions of use applicable to all ticketholders, and are
subject to change without notice. For the avoidance of doubt, Event
Tickets are not exchangeable for cash, may not be used in connection
with any commercial promotion or contest and may not be sold for more
than the face value of the ticket.

2 SECONDARY PRIZE: ‘Movies
for One Year for Two People’ Prize consists of 2 (two) General
Admission Tickets a week for 52 (fifty two) weeks for a total of 104
(one hundred and four) General Admission Tickets. Present the General
Admission Ticket to a cashier to exchange for one admission ticket.
Valid at any Empire Theatres location. Subject to seat availability. No
refunds, exchanges or time extensions on expired tickets. No
substitutions. Not valid in conjunction with any other discount offer.
These tickets are not for resale. These tickets have no monetary value.
No copies or facsimiles will be accepted.  Not valid for the drive-in,
special events/programs, or IMAX. Surcharge applicable for Digital 3D
presentations.
These passes are not valid for studio pass restricted films. See www.empiretheatres.com for studio pass restricted film titles.
Expiry Date:  November 30, 2009

3. HOW TO COLLECT A PRIZE FROM A POTENTIALLY WINNING GAME PIECE:
“Trip for 2 to the Vancouver 2010 Olympic Winter Games” and “Movies for One Year for Two People”
a)
In order to be eligible to win a “Trip for 2 to the Vancouver 2010
Olympic Winter Games” or “Movies for One Year for Two People”, you must
first have a Contest Piece with the “Trip for 2 to the Vancouver 2010
Olympic Winter Games” or “Movies for One Year for Two People” message,
have correctly answered the mathematical skill-testing question, and
have otherwise complied with the Official Contest Rules. These Contest
Pieces must be submitted by mail to the address below.  It is strongly
recommended that all Contest Pieces be photocopied prior to mailing
(when required) and that all Contest Pieces be sent using insured
Registered Mail with a receipt of mailing. Proof of mailing is not
proof of receipt.  Please note: Shipping companies are unable to
deliver to a Post Office Box; as a result, you must mail the Contest
Piece using Canada Post. Once your Contest Piece has been received and
verified you will be declared a winner, subject to completing the
Declaration and Release described below, correctly answering the
skill-testing question to be administered by phone, and being in full
compliance with the Official Contest Rules.
 

The entrants
eligible to win a Prize must sign a declaration confirming
understanding, compliance with and acceptance of the Official Contest
Rules and acceptance of the Prize as awarded, a release of all
liability satisfactory to Coca-Cola Ltd. and Coca-Cola Bottling
Company, before being declared a Prize winner. If any individual under
the age of majority in his or her province or territory of residence is
eligible to win a Prize, the parent, legal guardian or other legal
authorized representative of such person must also sign a declaration
of compliance and release of liability satisfactory to Coca-Cola
Bottling Company, If a declaration and release is not signed and
returned to Coca-Cola Bottling Company, within the date specified by
Coca-Cola Bottling Company, the potential winner will be disqualified
and will not receive a Grand Prize and such Prize will be awarded to
another person.
    
Send the original potential winning Contest
Piece with your name, address and phone number to: Contest
Administrator - Coca-Cola Olympic Summer Cup Promotion, PPFD Ltd., 80
William Smith Drive, Whitby, ON, L1N 9W1.  All Contest Pieces must be
postmarked by no later than November 30, 2009 or the prize will be
forfeited in its entirety. Please allow 6 to 8 weeks for delivery. All
outstanding Contest Pieces shall be null and void after November 30,
2009. Each Contest Piece submitted must be an original (no photocopies
or facsimiles will be accepted).

4. HOW TO REDEEM EACH OF THE IN-THEATRE OFFERS AND DESCRIPTION:
To
receive one of the in-theatre prizes, you must be in possession of a
Contest Piece, have complied with these Official Contest Rules and have
correctly answered the skill-testing question found on the contest
piece. If your Contest Piece reveals one of the messages set out below,
present the Contest Piece to the cashier at the participating Empire
Theatres location together with the correct answer to the skill-testing
question found on the Contest Piece at the time you wish to redeem the
prize. Upon verification of the Contest Piece and verification that the
mathematical skill-testing question has been correctly answered, you
are eligible to receive the prize described. The following prizes are
redeemable only at specified participating Empire Theatres locations:

a) “‘BUY ONE, GET ONE’ ADMISSION COUPON OFFER"
Present
this coupon offer to a cashier when purchasing one adult admission
ticket and receive second admission ticket, of equal or lesser value,
free. Second admission ticket must be used at the same time as
purchased admission ticket. One coupon per person, per visit, per
transaction.
Valid at any Empire Theatres location. Subject to seat
availability. No refunds, exchanges or time extensions on expired
tickets. No substitutions. Not valid in conjunction with any other
discount offer. This ticket is not for resale. This ticket has no
monetary value. No copies or facsimiles will be accepted. Not valid for
the drive-in, special events/programs, or IMAX. Surcharge applicable
for Digital 3D presentations.
This coupon is not valid for studio pass restricted films. See www.empiretheatres.com  for studio pass restricted film titles.
Expiry Date: November 30, 2009

b) “EMPIRE THEATRES REGULAR ADMISSION TICKET"
To
receive this offer, present the Contest Piece to the Box Office in the
Empire Theatres location for one admission ticket. Valid at any Empire
Theatres location. Subject to seat availability. No refunds, exchanges
or time extensions on expired tickets. No substitutions. Not valid in
conjunction with any other discount offer. This ticket is not for
resale. This ticket has no monetary value. No copies or facsimiles will
be accepted.  Not valid for the drive-in, special events/programs, or
IMAX. Surcharge applicable for Digital 3D presentations. One Contest
Piece per person per day (approx. retail value $11.00 plus applicable
taxes);
This is not valid for studio pass restricted films. See www.empiretheatres.com  for studio pass restricted film titles.
Expiry Date:  November 30, 2009  
c) “FREE POPCORN (130 oz)"
Correctly
answer, without assistance or mechanical aid, the mathematical skill
testing question, and present the completed Contest Piece at any
participating Empire Theatres Refreshment Stand by no later than close
of business on November 30, 2009 or the prize will be forfeited in its
entirety.  Not redeemable for cash. No refunds, exchanges or time
extensions on expired coupons. Not valid in conjunction with any other
offer. This offer is not for resale. No copies or facsimiles will be
accepted. One coupon per person, per visit, per transaction.
Approximate retail value is $5.89 CDN plus applicable taxes.
d) “FREE COCA-COLA® FOUNTAIN POP (44 oz)"
Correctly
answer, without assistance or mechanical aid, the mathematical skill
testing question, and present the completed Contest Piece at any
participating Empire Theatres Refreshment Stand by no later than close
of business on November 30, 2009 or the prize will be forfeited in its
entirety. Not redeemable for cash. No refunds, exchanges or time
extensions on expired coupons. Not valid in conjunction with any other
offer. This offer is not for resale. No copies or facsimiles will be
accepted. One coupon per person, per visit, per transaction.
Approximate retail value is $4.69 CDN plus applicable taxes.
e) “FREE M&M’s® PEG PACK (150g)"
Correctly
answer, without assistance or mechanical aid, the mathematical skill
testing question, and present at any participating Empire Theatres
Refreshment Stand by no later than close of business November 30, 2009
or the prize will be forfeited in its entirety.  Not redeemable for
cash. No refunds, exchanges or time extensions on expired coupons. Not
valid in conjunction with any other offer. This offer is not for
resale. No copies or facsimiles will be accepted. One coupon per
person, per visit, per transaction.  Approximate retail value is $4.29
CDN plus applicable taxes.
f) “1000 iCoke COINS”
To receive this prize, go to www.icoke.ca to register. No monetary value. Expires June 30, 2010.

Each
Contest Piece must be an original (no photocopies or facsimiles will be
accepted). All Contest Pieces eligible to win in-theatre prizes or
offers must be redeemed at Empire Theatres locations no later than
11:59:59 p.m. on November 30th, 2009, the Contest Close Date, after
which all Contest Pieces shall be null and void.

5. GENERAL:
NO
PURCHASE NECESSARY. To obtain a randomly selected Contest Piece, and a
copy of the Official Contest Rules without a purchase, while supplies
last, send a self-addressed stamped envelope bearing sufficient postage
to: “Empire Theatres Instant Win Game Cup Contest”, P.O. Box 583, Dept.
“Empire Theatres Instant Win Game Cup Contest” Pickering, ON L1V 3T3.
Limit one (1) one no purchase request per person per day. All written
requests must be mailed to the above noted address, postmarked by
November 2, 2009. Correct answer to skill-testing question required.
Official Rules also available at www.empiretheatres.com.

6. This
Contest is conducted by Coca-Cola Bottling Company and Empire Theatres
Limited and is open only to residents of Canada (excluding residents of
the Province of Quebec) except, (i) the employees, officers, directors,
representatives and agents of Coca-Cola Bottling Company, Coca-Cola
Ltd., Empire Theatres Limited and authorized bottlers and distributors
of Coca-Cola® products, and their respective advertising and
promotional agencies, and/or any of the respective affiliates, related
entities, successors and/or assigns of any of the above; (ii) employees
of any reuse or recycling depot; and (iii) persons domiciled with any
of the above.

7. None of Coca-Cola Bottling Company, the
authorized bottlers or distributors of Coca-Cola® products, Coca-Cola
Ltd., Empire Theatres Limited and their respective advertising and
promotional agencies, or any of their respective affiliates, related
entities, officers directors, representatives, agents, successors or
assigns (collectively “The Group”) shall be responsible in any way for
the use of, or bear any liability whatsoever in any way attributable to
an entrant’s participation in this Contest or the use of a prize or
offer by any winner in this Contest. The Group is not responsible for
printing, distribution, production, administrative or human errors in
the administration of this Contest. Coca-Cola Bottling Company may
terminate the Contest or withdraw any Contest Pieces found to contain
errors without liability and at its sole discretion.

8. All
Contest Pieces submitted become the property of Coca-Cola Bottling
Company, for any and all purposes and will not be returned. No member
of the Group shall be responsible for Contest Pieces or requests for
Contest Pieces which are illegible or have been delayed, stolen,
misdirected, lost or destroyed or not postmarked by November 2nd, 2009.

9.
Persons eligible to win a “Trip for 2 to the Vancouver 2010 Olympic
Winter Games” in this Contest may not transfer or substitute such Grand
Prize for cash or otherwise and must accept such Grand Prize as awarded.

10.
Sponsor reserves the right to suspend, cancel or modify the Contest for
any reason without notice including but not limited to, the discovery
of an error of any kind in the Official Contest Rules, fraud, technical
failures or any other factor beyond Sponsor's reasonable control that
impairs the integrity of the Contest as determined by Sponsor in its
sole discretion. Sponsor reserves the right in its sole discretion to
disqualify any individual it finds to be tampering with the entry
process or the operation of the Contest or to be acting in violation of
these Official Contest Rules, or in an unsportsmanlike or disruptive
manner.

11. Release: By entering this Contest, entrant agrees to
release and hold harmless Coca-Cola Bottling Company, Coca-Cola Ltd.,
Empire Theatres Limited, and any promotional partners or prize
suppliers, the authorized bottlers or distributors of Coca-Cola®
products, and each of their parent, subsidiary, affiliate and related
companies, and each of its and their respective officers, directors,
employees, and agents (collectively the “Released Parties”) from and
against any losses, damages, rights, claim or cause of action of any
kind arising, in whole or in part, directly or indirectly, out of
participation in this Contest or resulting directly or indirectly, from
acceptance, possession, use, or misuse of any prize awarded in
connection with the Promotion, including without limitation personal
injury, death, and/or property damage, as well as claims based on
publicity rights, defamation, and/or invasion of privacy.

12.
Limitations of Liability: The Released Parties are not responsible for:
(1) any incorrect or inaccurate information, whether caused by
entrants, printing errors or by any of the equipment or programming
associated with or utilized in the Contest; (2) technical failures of
any kind, including improper seeding of the Contest Pieces; (3)
unauthorized human intervention in any part of the entry process or the
Contest; (4) technical or human error which may occur or arise or may
have occurred in the Official Contest Rules, in the administration of
the Contest or in the processing of entries; or (5) any injury or
damage to persons or property which may be caused, directly or
indirectly, in whole or in part, from entrant’s participation in the
Contest or receipt or use of any prize or while traveling to or from
any prize- related activity. No more than the stated number of prizes
or offers will be awarded. In the event that production, technical,
seeding, programming or any other reasons cause more than stated number
of prizes or offers as set forth in these Official Contest Rules to be
available and/or claimed the Sponsor reserves the right to award only
the stated number of prizes or offers by a random drawing among all
legitimate, un-awarded, eligible prize claims to select potential
winners. Remaining prize(s) or offers will be awarded to the first
entrant(s) selected who correctly answer a mathematical skill-testing
question and otherwise comply with these Official Contest Rules. The
entrants eligible to win a Prize must sign a declaration confirming
understanding, compliance with and acceptance of the Official Contest
Rules and acceptance of the Prize as awarded, a release of all
liability satisfactory to Coca-Cola Bottling Limited before being
declared a Prize winner. If any individual under the age of majority in
his or her province or territory of residence is eligible to win a
Prize, the parent, legal guardian or other legal authorized
representative of such person must also sign a declaration of
compliance and release of liability satisfactory to Coca-Cola Bottling
Company, If a declaration and release is not signed and returned to
Coca-Cola Bottling Company, within the date specified by Coca-Cola
Bottling Company, the potential winner will be disqualified and will
not receive a Grand Prize and such Prize will be awarded to another
person.

13. This Contest is subject to all applicable Canadian Federal, Provincial and Municipal laws.

14.
Contest Pieces will be subject to verification and shall be null and
void if they are found to have been obtained outside legitimate
channels of distribution, or if not original, or if illegible, altered,
forged, defaced, mutilated or tampered with in any way or not obtained
in accordance with these Official Contest Rules.

15. Coca-Cola Bottling Company reserves the right to terminate, withdraw or amend this contest at any time without prior notice.

16.
By entering, the winner agrees to the provision and use of their
personal information by Coca-Cola Bottling Company for the
administration of the Contest, and agrees that Coca-Cola Bottling
Company, may use the winner’s and guests’ name(s), address(es) and
likeness in all matters related to this Contest, including any
advertising and/or publicity, without compensation or further consent.

17. All amounts are shown in Canadian dollars.

18.
This contest closes at 11:59:59pm (ET) on November 30th, 2009.  While
supplies of specially marked participating fountain cups last.
M&M’s, M&M’s design, M&M’s Characters are Trademarks of Mars Canada Inc. © Mars Canada Inc., 2009.